CES 2018 was all about showing out-of-market vehicles for Toyota. Future Technologies, research and development ideas, and how the company was diversifying from their core business.
We developed an aesthetic that was different from the North American Toyota look and feel, in order to bolster the idea of Toyota as a forward thinking brand.
Toyota at CES revealed a concept called the e-Palette, an automated, electric, flexible vehicle concept by Toyota that can be tailored to various needs and lifestyles. The car was announced at CES alongside the e-Palette Alliance, a partnership which will see Amazon, DiDi, Mazda, Pizza Hut and Uber collaborate on vehicle planning, application concepts and vehicle verification activities.
9,800 sq ft Environment
Insight: Toyota has a diverse and robust R&D pipeline with a diverse set of solutions for universal mobility.
Seed Idea: Mobility for All
Role: Lead 3D Design - Concept Development, 3D Design, Experiential Activation Ideation, Space Planning, Rendering Visualizations, Estimating Drawings
Team Credit: CD: Jarrod Pacholko, ECD: Erik Reponen, 3D: Laura Rowe , 2D: Jennifer Hudson, AD: Jeff Chen
In developing a new kit for the upcoming Auto Show season for Honda, we looked at current retail, social, brand, and experiential trends that skew towards our target millennial audience.
We created a space that hosted a number of communal interactive activities, as well as areas to further highlight specific products, lifestyle messaging and hosting press events seamlessly.
A bright and optimistic space is supplemented by natural elements that create a warmth and comfort while still remaining distinctly Honda.
The introduction of authentic, quality materials and current color pallets of whites and neutral grays and natural elements gives this open and engaging space a modern yet classic look and feel.
24,000 sq ft. at Los Angeles Auto Show
Post-show awareness of the brand was up 25%
Percentage of Millennial attendees with intent to buy climbed by 122%
67% of visitors were owners of competitive brands, up 20%
Seed Idea: Community Centers
Role: Lead 3D Design - Concept Development, Experiential Activation Ideation, Space Planning, Rendering Visualizations, Redline Drawings
Team Credit: CD: Geoff Mye, ECD: Erik Reponen, 3D: Aida Ohadi, 3D: Eric Tseng, ACD: Sandy Mays, Photos: Katheryn Rapier
An ABPM award-winning world class center design.
Carrier is a leading global provider of innovative HVAC, refrigeration, fire, security, and building automation technologies. With so many different businesses, Carrier customers needed to visit multiple locations to understand the whole company’s technologies and services. Therefore, the idea for the Center for Intelligent Buildings (CIB) was born out of the desire to bring customers to just one location to feature all of Carrier’s integrated technologies and create a place to innovate, test, and share new ideas with customers.
Carrier and Derse partnered to create a living showcase that illustrates what is possible when Carrier’s technologies are implemented and integrated to increase efficiency, protect people and property, and enhance the occupant experience
Carrier, a leading global provider of innovative HVAC, refrigeration, fire, security and building automation technologies, received ABPM’s World Class award in Center Design and a special Innovation Award for sustainability in their new Carrier Center for Intelligent Buildings on April 17 at ABPM’s Spring Conference in Washington, D.C.
The client had initially called for a product centric experience. As we began to move through UTC’s extensive catalog of products, we steered them towards a more solutions oriented experience that showcased and highlighted relevant product solutions through a variety of experiences including VR, AR, Reality branding, Scale Models, RFID, and other audience targeted interactives.
Role: Lead 3D Design - Concept Development, Experiential Activation Ideation, Space Planning, Rendering Visualizations, Redline Drawings
Insight: House of Brands vs Branded House
Seed Idea: Real World Storytelling
Team Credit: ECD: Russ Fowler, CD: Ralph Tullie, 3D: Michael Cutchins, 2D: Erin Burazin
A wide variety of concepts for a number of different clients. Includes multiple levels of finish, from sketch white models, digital sketches
Customer Experiences - Salesforce + Mercedes Benz
Dreamforce, one of the biggest and most iconic Experiential Brand Activations, is back! We partnered with Mercedes Benz to tell their story of integration with the Salesforce platform to create a cohesive customer journey through physical and digital touchpoints, always with a touch of whimsy!
Role: Lead 3D Design - Concept Development, Experiential Activation Ideation, Space Planning, Rendering Visualizations, Redline Drawings
Team Credit: CD: Ryan Keys, ECD: Jorge Narvaez, CD: Hugo Martinez, Digital; Ash Anand, Katrina Bittner, Joanna Mcguire
AE: Shara Aycock, Taylor Bukolt
Toyota’s largest internal event of the year, bringing together North Americas top Dealership owners to celebrate, learn and reconnect for the future .
5000 Attendees over 2 Days, 11 MM Total Budget between 2 venues
Role: Lead 3D Design - Theme concepting, Space planning, Merchandise planing, design and visualization of theme components, Food and Beverage guidance, on site design supervision.
Strategic Insight: You are a purposeful part of our community of innovation, collaboration, and progress.
Seed Idea: Unity
Team Credit: Jarrod Pacholko, Laura Rowe, Erik Reponen, Jennifer Hudson
Create a kit of parts to be rolled out at multiple permanent showcase locations around the world. A geometric inspired, clean aesthetic help to focus the user on the digital interactive content.
Role: Lead 3D Design - Concept Development, Experiential Activation Ideation, Space Planning, Rendering Visualizations, Redline Drawings
Strategic insight: Technology is reshaping the way we live, learn and thrive. The Network is at the epicenter of this transformation.
Seed Idea: Epicenter
Team Credit: ECD: Russ Fowler, CD: Ralph Tullie, AD: Erin Burazin
This concept for an RFP was designed to give top management and dealers around the world a glimpse of what the future of Toyota might look like. Futuristic and light-centric, the visuals were the cherry on top of the RFP sundae.
Role: Lead 3D Design - Concept Development, Renderings (3ds max) Post Production (photoshop)
Strategic Insight: Toyota will be a leader in the EV in the future
Seed Idea: The future is Electric
Team Credit: CD: Jarrod Pacholko
Transform this existing space to reflect the technology focused direction of the company. This “genius bar” serves as the internal IT department for the client, helping employees with technology questions and highlighting the options that employees have for their work related technology needs.
1600 sq ft
Role: Lead 3D Design - Concept Development, Experiential Activation Ideation, Space Planning, Rendering Visualizations, Redline Drawings
Strategic Insight: Let this be a gathering place for all things technology. Helpdesk, community board, coffee shop sharing of ideas, demo room
Seed Idea: People Helping People
Team Credit: AE: Nancy & Kyle Haddix
This brand launch was centered around multiple digital interactives that helped inform the audience how this new drug would benefit consumers.
50’x50’ Space at DDW show
Role: Lead 3D Design - Concept Development, Experiential Activation Ideation, Space Planning, Rendering Visualizations, Redline Drawings
Team Credit: ECD: Brian Cicco, CD: Coung (Theo) Nguyn
Using augmented reality to add a digital layer on top of the physical vehicles. In order to help launch Toyotas high end Off road package for their TRD Line, we developed an augmented reality app to highlight features on the vehicles real-time.
Deployed Across all major North American Auto Shows, Private Toyota Events
Role: Lead 3D Design - Conceptualize, Design, Renderings, Estimate Control Drawings, Construction Control Drawings
Team Credit: CD: Jarrod Pacholko, 3D: Laura Rowe, AE: Keith Ellis, Copy: Stephen Michael, Digital: Groove Jones
An event that took over the entire Dallas Convention center, designed to inspire and educate (and feed) North American Dealers on the latest and greatest products coming to the Toyota brand. Themed zones organized the space in distinct experiences and product categories, including Future Mobility, Rough and Rugged, and Style. Each zone had a distinct look and feel, and cuisine paired to make the experience complete.
5000 Attendees over 2 Days, 11 MM Total Budget between 2 venues
Strategic Insight: Embark on an attendee journey that appeals to their sense of exploration and curiosity.
Seed Idea: Wonder
Role: Lead 3D Design - Concept Development, Experiential Activation Ideation, Space Planning, Rendering Visualizations, Redline Drawings
Team Credit: CD: Jarrod Pacholko, 3D: Laura Rowe, ECD: Erik Reponen, AD: Jennifer Hudson
The Future We Forget focuses on the time frame that exists within the disconnect between the senses. In an ever-changing present, the past as seen by the eyes becomes the future the mind has yet to comprehend. The experience amplifies this gap and provides a personal dialogue with a moment that oscillates just within and beyond of our sensational limitations. Participants will gather on either side of the installation to look into a semitransparent mirror. As lights strobe at asymmetrical frequencies, the pair of semi-transparent mirrors reveal and reflect snippets of a recomposited reality. As more guests interact with the space, simultaneously their presence and perspectives add more optical complexity to a guests’ personal experience. This is a world we seldom notice. This is a world worth exploring
Role: Creative Direction
Team Credit: CD: Richard Ruiz, CD: Laura Rowe
Toyota is all about enabling its customers to Go Places. Throughout the show season we designed and executed multiple engagements.
Designed to get consumers excited and engaged with the brand family, activities like Green Screen Skateboarding, VR Safety Sense, and a 180 bullet camera are spread throughout the massive auto show space.
Over 200,000 square feet of environment, and a total budget of $22 million for the major auto shows of the 2018/19 season.
Markets: Los Angeles, New York, Chicago, Detroit
Role: Lead 3D Designer - Space planning, Merchandise Zoning, Activation Brainstorming, Concepting and Visualizations, 3D Renderings of Space and Activations, Estimating Drawings.
Seed Idea: GO LAND
Strategic Insight: Harness a sense of curiosity and discover an adventure around every turn.
Team Credit: CD: Jarrod Pacholko, 3D: Laura Rowe, AD: Jennifer Hudson, ECD: Erik Reponen
Trade shows, Corporate Events, B2B, B2C, Music Festivals,
The architecture for this company rebrand was inspired by contemporary libraries. The digital book publisher was repositioning itself as a digital solution provider and we helped develop architecture and interactives to reinforce the digital future of the business.
Role: Lead 3D Design - Concept Development, Experiential Activation Ideation, Space Planning, Rendering Visualizations, Redline Drawings
Team Credit: ECD: Chris Frederickson, XD: Trevor Steele
Google Next is Google’s Largest Developer conference at over 30,000 attendees. Tasked with designing a multi faceted comprehensive high level experience (Keynote Stage, Lounge, breakout rooms, private meeting spaces, Lunches) for the “Leaders Circle”, a select group of 700 ‘C’ suite partners, we developed an elevated yet still uniquely Googley experience on the top level of Moscone center with off site night events and lunches.
95,000 sq ft - Moscone 3rd floor
Role: Lead 3D Design - Concept Development, Experiential Activation Ideation, Space Planning, Rendering Visualizations, Redline Drawings
Team Credit: CD: Josh Murray, ECD: James Christian, AD: Liya Hoshi
Tupelo, Mississippi has just opened a new brand new Visitors Center that they want YOU to come enjoy! Featuring exhibits on Elvis Presley, the Natchez Trace Parkway, the culture and history of Tupelo, the Tupelo Spirit, and so much more, this is a can't miss destination!
A fully immersive visitors center centered around Elvis and the music culture within Tupelo, Mississippi.
Interactions include an oversize comic book, based on Elvis’ Drawings, a VR tour, Audio sampling area, interactive floor mats, Interactive sliding video/ graphic overlays Performance stage.
Role: Lead 3D Design - Concept Development, 3D Design, Experiential Activation Ideation, Space Planning, Rendering Visualizations, Estimating Drawings
Team Credit: Russ Fowler, Erin Wolski
For a decade, Acura has supported creativity through film and celebrated innovative accomplishment by sponsoring the iconic Sundance Film Festival. The Acura Festival Village provides a central place for festival attendees to relax, refuel, and connect with others.
At the largest independent Film Festival in the US, we partner with Acura to activate multiple branding opportunities and activations throughout Part City, UT during the 10 day festival.
15,000 sq ft activation
Seed Idea: It’s Show (Not Tell) Business
There’s a reason we come back to the Sundance Film Festival every year. This is our tribe. We don’t need to give you a long winded pitch. We will show you what we are made of, stand for, and celebrate our common bonds.
Role: Lead 3D Design - Concept Development, Experiential Activation Ideation, Space Planning, Rendering Visualizations, Redline Drawings
Team Credit: CD: Geoff Mye, ECD: Erik Reponen, 3D: Aida Ohadi
AE: Rachel Polin, Lindsay
Physical and digital worlds continue to merge, shifting reality and inspiring us to reimagine what's possible.
By uniting technology and human ingenuity, businesses will now be able to deliver on the promise of customized, unique, and unforgettable experiences for their customers, and their employees.
AT&T Business Summit showcases how these new realities are being made possible by moving data, computing, cloud, and analytics to the edge—an edge that will soon be powered by 5G.
During the 2019 AT&T Business Summit, we explored what the world will look like in the not-so-very-distant future. We featured a Former First Lady, Fortune 500 CEOs, rock legends, and that's not even half of it. With over 160 action-packed sessions and hundreds of speakers across all industries, we hope you left with a deeper understanding of the technologies driving change today, tomorrow, and beyond.
Role: 3D Concept Design, 3D modeling of Transportation and Finance areas
Team Credit: CD: Jarrod Pacholko, ECD: Erik Reponen, 3D: Laura Rowe, AD: AJ Jimenez, AE: Blake Mckinney
A Shared Musicfest Tribal Connection.
Taking a road trip to the Honda Stage with your core friends is not only a rite of passage but can also be full of weird and interesting stories that are worth sharing. Did you know 72% of Millennials and Gen Z travel over 100 miles to a music festival? That’s quite a lot of fun bonding journeys with you and your crew!
Enjoy More Smiles Per Miles With Honda.
Honda as a likable brand drives your fun and helps you rise to the challenge in a post covid world of live music events with fun engaging memorable festival moments. So hit the road now to create shareable memories every step of the way, both on and off the road to Honda Stage. We will be sure to see you there!
What you’ve come to understand and know about reality is about to change. Going down the rabbit hole as you find your way deeper into the rabbit hole you are rewarded with new an unexpected phygital experiences that elevate the brand’s identity and vision towards the future.
A two day experiential event that brought AR, VR and live stage programming to the reveal of Genesis new vehicles at Monterey Car week.
Every tournament on the PGA Tour leans into the player lineup, but there’s more to the Classic than the athletes themselves: it’s the challenge they face on that course with the Bear Trap.
True to Honda, the Classic celebrates athletes who challenge themselves to be the best they can be.
“It’s about precision. It’s about guts…What do you have between here, in your chest, [to] finish those holes.”
-Jack Nicklaus, golf legend and designer of the Classic course
Oh! The Places You Will Go!
Road Trip Adventure Worth Sharing.
Whether traveling through the sprawling urban landscape of New York or the rugged Austin Weird of Texas, “ The Road to Honda Stage” celebrates everyone’s unique journey with all the fun pit stops and detours that happen along way whether short or long.
