In developing a new kit for the upcoming Auto Show season for Honda, we looked at current retail, social, brand, and experiential trends that skew towards our target millennial audience.

We created a space that hosted a number of communal interactive activities, as well as areas to further highlight specific products, lifestyle messaging and hosting press events seamlessly.

A bright and optimistic space is supplemented by natural elements that create a warmth and comfort while still remaining distinctly Honda.

The introduction of authentic, quality materials and current color pallets of whites and neutral grays and natural elements gives this open and engaging space a modern yet classic look and feel.

24,000 sq ft. at Los Angeles Auto Show

Post-show awareness of the brand was up 25%

Percentage of Millennial attendees with intent to buy climbed by 122%

67% of visitors were owners of competitive brands, up 20%

Seed Idea: Community Centers

Role: Lead 3D Design - Concept Development, Experiential Activation Ideation, Space Planning, Rendering Visualizations, Redline Drawings

Team Credit: CD: Geoff Mye, ECD: Erik Reponen, 3D: Aida Ohadi, 3D: Eric Tseng, ACD: Sandy Mays, Photos: Katheryn Rapier