Toyota is all about enabling its customers to Go Places. Throughout the show season we designed and executed multiple engagements.
Designed to get consumers excited and engaged with the brand family, activities like Green Screen Skateboarding, VR Safety Sense, and a 180 bullet camera are spread throughout the massive auto show space.
Over 200,000 square feet of environment, and a total budget of $22 million for the major auto shows of the 2018/19 season.
Markets: Los Angeles, New York, Chicago, Detroit
Role: Lead 3D Designer - Space planning, Merchandise Zoning, Activation Brainstorming, Concepting and Visualizations, 3D Renderings of Space and Activations, Estimating Drawings.
Seed Idea: GO LAND
Strategic Insight: Harness a sense of curiosity and discover an adventure around every turn.
Team Credit: CD: Jarrod Pacholko, 3D: Laura Rowe, AD: Jennifer Hudson, ECD: Erik Reponen
